There can be a variety of reasons why your website is not ranking on Google. One reason may be that your website is not optimised for search engines. You can improve your ranking by ensuring that your website’s title tags, meta descriptions, header tags, and image alt text are all filled out correctly. You should also make sure that your website’s content is high quality and keyword rich. Additionally, you can improve your ranking by building links to your website from other reputable websites. If you’re unsure of how to optimise your website or build links, consult with a professional SEO company.